Colorado’s Elite
Colorado’s Elite at Berkshire Hathaway HomeServices is the #1 Mid-Sized Team at Berkshire Hathaway in the state of Colorado.
During my tenure on this team, I was responsible for handling full branding and multiple marketing campaigns that included creating a distinctive logo, dynamic website graphics, eye-catching flyers and mailers, accurate picture correction, and careful video editing. The main goal was to create a unified and aesthetically pleasing brand presence that reflects the business' dedication to quality in the competitive real estate industry.
Logo Design
One of the bigger projects I was apart of was a total rebrand of the team. The original name & logo centered around the the team leaders name, David Hakimi of The Hakimi Team. It was starting to show its age and creating unexpected challenges for the team. Many agents we were trying to recruit struggled with wanting to be on a team that they couldn’t have their own identity under. So, Colorado’s Elite was born.
The goal of the logo was to combine the organic shape of the columbine with contemporary geometric elements. Showing the team's ability to blend creativity and the beauty of nature in their real estate solutions, reflected in the seamless synthesis. The strong contours and streamlined lines suggest a modern and forward-thinking style.
Flyers & Every Door Direct Mail (EDDM)
In real estate, 4% of all agents make 96% of the money in the industry. This reality underscores a highly competitive environment where professionals strive to capture attention and establish their market presence. My role involved staying informed about current design trends, creating effective calls-to-action, and adhering to strict brand guidelines.
Website Graphics
My first big project was creating hundred of custom graphics for DavidSellsDenver.com. This included different custom banners for pages, one off graphics as needed, hundreds of different buttons on every page, etc. If you would like to see my work, please check the site out, the photo to the right will bring you right there!
Video Editing & Motion Graphics
As the market continually shifts, our team has continued to find new avenues to generate leads. One major path we decided to follow was creating both long & short form video content. With this, I took on new responsibilities including:
● Video Production - Responsible for on-site logistics & videography, this included setting up and operating the camera, lighting, set design, audio recording & footage organization.
● Video Editing - Responsible for managing and arranging footage into a cohesive video, adding any needed graphics, finding appropriate music, and exporting high quality final files.
● Motion Graphics - Responsible for creating eye catching motion graphics to fit into the edited video. This included lower thirds, needed additional info, & any extra visual context.
