Chaotic Witch Aunt
Frankie is a practicing folk witch and Italian American folk practitioner. They have been on a journey of reconnection to culture and ancestral practices for almost four years now, and within it have found a passion for creating products inspired by Italian-American ways of being, animism, ancestors, and spirit relationships. They hope to make products frequently used in folk practices, especially Italian-American folk magic, more accessible to a wider audience and create space for community building and sharing good created by other Italian & Italian Americans as well as other folk practitioners to a wider audience.
Photo courtesy of Chaotic Witch Aunt
Spiritual Oils
We worked together to understand their vision for the oils, exchanging ideas, and incorporate feedback to ensure the final design aligns perfectly with their brand and product goals. This collaborative process fostered a creative partnership that resulted in a visually appealing and effective label design for their oils.
Photos courtesy of Chaotic Witch Aunt
Rebrand
I had an idea for a new business card for Frankie, so I did some initial sketches and sent them the idea. They loved it. From there we spun the new business cards into a full on soft-rebrand. Turning that original illustration into a new profile picture and banner image for various social media platforms to pair with the new card design.
The design took inspiration from classic Italian SCOPA cards seen below.
Photo courtesy of Chaotic Witch Aunt
